With ProPS, your app gains direct access to one of the strongest demand ecosystems in the mobile gaming industry. Instead of relying on a limited set of networks, you tap into a broad and diverse pool of premium buyers — including Google demand via AdX, top global SSPs, major DSPs, and established direct advertisers who are continuously competing for high-quality traffic.
This wide demand coverage ensures that your inventory consistently attracts high-value bids, even during low-season periods. By connecting your app to multiple premium buyers simultaneously, ProPS increases competition on every impression, driving up eCPMs, stabilizing revenue streams, and reducing your dependence on any single demand source. The result is a more resilient monetization engine that adapts to market shifts while maintaining strong performance.
A key advantage of partnering with ProPS is our ability to deliver exceptionally high fill rates across various geos and ad formats. Using advanced real-time bidding logic, we intelligently match each ad request with the demand partner most likely to fill it at a strong price. Our technology evaluates multiple factors — such as user location, device type, historical buyer behavior, time of day, and auction dynamics — within milliseconds.
By combining multiple demand channels into one unified marketplace, we minimize no-fill scenarios and significantly increase the percentage of impressions monetized. This means more revenue captured from the same number of users. Whether your audience is primarily Tier 1 countries or emerging markets, ProPS optimizes fill and yield so you achieve consistent ad delivery without sacrificing eCPM performance.
Integrating with Google AdX can be complex for developers, but ProPS simplifies the entire process through an efficient Managed Client (MCM) partnership under Google Ad Manager 360. As a child publisher, you can quickly onboard without dealing with lengthy approvals, complicated technical requirements, or upfront platform costs.
Our team handles the heavy lifting — from GAM configuration and ad unit mapping to demand activation and policy checks — ensuring your app is fully prepared to monetize through Google’s premium marketplace. This streamlined setup reduces integration time from weeks to days, enabling you to start earning faster. Once live, you benefit from robust reporting, advanced optimization, and a scalable infrastructure built to support long-term revenue growth.
Pricing your inventory manually often leads to missed revenue opportunities, especially in the dynamic world of programmatic advertising. ProPS solves this with an intelligent dynamic floor pricing system that constantly evaluates live auction conditions and adjusts floors in real time.
Our model analyzes variables like buyer competition, seasonality, user behavior trends, device performance, and historical yield to determine the optimal floor for each geo and format. This prevents your impressions from being sold below their market value while also protecting overall win rates. By maintaining the right balance between competitiveness and yield, ProPS ensures you maximize revenue without creating unnecessary friction for bidders. Over time, this automated approach delivers higher average eCPMs and more stable monetization results.
A great gaming experience depends on how well ads blend into the gameplay. ProPS focuses not only on maximizing revenue but also on protecting long-term player satisfaction. Our ad delivery strategy prioritizes high-quality creatives, optimal frequency caps, and user-friendly placements that complement gameplay instead of disrupting it.
We continuously monitor how players interact with ads — from completion rates to drop-off points — to identify what works best for your audience. Whether you use rewarded ads to boost engagement and retention or interstitials for short breaks, ProPS helps ensure each placement enhances the overall experience. A smoother ad flow reduces irritation, improves user retention, and drives higher lifetime value (LTV), allowing you to monetize sustainably while keeping your players happy.
Monetization doesn’t stop when your team is offline — and neither does ours. ProPS provides around-the-clock AdOps support from experienced specialists who understand the complexities of Google AdX, programmatic auctions, and gaming monetization strategy.
Our team proactively monitors your performance, flags anomalies, resolves technical issues, and identifies optimization opportunities before they impact revenue. Whether you need help with reporting, ad serving troubleshooting, creative issues, or growth recommendations, you always have access to experts who can support your business in real time. This ensures your monetization strategy remains stable, optimized, and consistently aligned with your revenue goals.
